Southampton FC have unveiled the world’s first kit to feature Augmented Reality with its new home kit for the 21/22 season, in partnership with Hummel.
 
The new kit celebrates the club’s DNA and 20 years since the club moved from The Dell to St Mary’s, with the iconic red and white stripes making a return in a design inspired by the final shirt worn at The Dell, during the 2001/02 season.
 
The shirt is also integrated with Augmented Reality technology that fans can scan with their smartphones to bring the shirt to life and gain access to exclusive content, including a 3D James Ward-Prowse in their living room.
 
The shirt is a celebration of the club’s DNA with both The Dell and St Mary’s featuring in design elements across the shirt, including the names of stands from both stadiums lining the inner back hem.